Our new brand.

September 6, 2017

Express Micro Science

Everyone at Express Microbiology is very excited to finally launch our fantastic new look, and brand identity! We hope you love it as much as we do.

A natural progression.

Our company has come a long way in the past 15 years. From our humble beginnings as a single microbiology lab, to now offering our customers a broad range of services, including chemistry labs, DNA testing, data handling, consultancy, and training courses. We have outgrown and upgraded our original facilities, and similarly, our original name.

Express Microbiology has evolved. Into Express Micro Science.

Our new brand, up close.

As our customers already know, we are nothing if not meticulous. The process of finding our new identity has been months in the making. It was important to us that our new visual identity reflected the values for which we have always stood, and we wanted to get this just right.

It feels as though we examined as many logos and colour palettes as we did scientific samples during the past few months, but we are delighted with the outcome. The key elements of our new identity can be viewed below, and to our existing customers, we hope that seeing our logo in the years to come, fills you will the same reassurance you have always had from our labs.

Colour Palette

The palette settled upon was bright and clean. We wanted to reflect a sense of the elemental and scientific, without being overly cold or clinical. After all, we’re scientists, but we are people first! Featuring modern turquoises, blues, golds and purples, be sure to keep an eye out for our new colours on our website and other collateral.


Our logo simply had to speak volumes about our company. Clean and precise, with flowing curved lines; the new EMS logo is a scientifically inspired design, that reflects who we are and what we do.


Finally, our brand-new EMS website has been created in a purposefully clean and open design. Our mission was not only to make the new website exciting to look at, but as easy and intuitive to navigate as possible. This ensures visitors to the site are able to find essential information about our services, as quickly as possible.